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‘A moment’s insight is sometimes worth a life’s experience.’

The bolt thread provides insight from life inside a B2B marketing agency. Subject matter experts and guests fuel fresh ideas to help grow your company.

1. 5 ways to be human in B2B marketing

The distinction between B2B and B2C marketing still exists in many ways. There are clear differences between the needs of business leaders compared to individual consumers for most products and services.

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2. How much does an inbound marketing agency cost?

Inbound marketing is all about creating great content that delivers value to the customer. For inbound marketing to be a success, it takes commitment, strategy and resources to see effective results.

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3. How HubSpot works for your sales team

HubSpot Sales Hub is your sales team’s ultimate toolkit. It lets your sales team spend more time doing what they do best - selling. Here’s how HubSpot works for your sales team.

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4. 5 ways to optimise your page experience for the Google algorithm update

Each year Google releases updates to its algorithm to help users find the most relevant information they’re looking for. The updates change the way web pages are listed and highlighted in the organic search results for certain keywords.

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How to retarget users effectively to generate leads

Retargeting or Remarketing is a great tactic to generate leads. Many people believe that it’s only good for e-commerce companies however, when done well, it can be great for B2B...

Time it takes to read: 9 min

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How to write long-form content to improve SEO

For years there have been differing views on how to create the best type of content for search engine optimisation. While the weight has mostly been in short form’s corner,...

Time it takes to read: 7 min

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