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‘A moment’s insight is sometimes worth a life’s experience.’

The bolt thread provides insight from life inside a B2B marketing agency. Subject matter experts and guests fuel fresh ideas to help grow your company.

1. 5 ways to optimise your page experience for the Google algorithm update

Each year Google releases updates to its algorithm to help users find the most relevant information they’re looking for. The updates change the way web pages are listed and highlighted in the organic search results for certain keywords.

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2. Happy birthday, bolt! Celebrating our second birthday

Happy second birthday, bolt! We take a look at some of the wonderful things we’ve achieved as an agency over the last two years.

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3. How to integrate content marketing and SEO

It’s time to drop the misconception that SEO and content marketing are two separate techniques. In reality, there’s a very strong relationship between content marketing and SEO. 

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4. 5 key takeaways from HubSpot’s Operations Hub webinars

With any new HubSpot product release, there’s a lot to learn, and Operations Hub is no exception. On 6th and 12th May 2021, HubSpot ran two webinars to deep dive into Operations Hub.

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What can businesses learn from PlayStation’s PS5 marketing campaign?

PlayStation marked the launch of its PS5 with a viral marketing campaign that took over London’s Underground. For 48 hours, PlayStation switched out some of the Tube’s original red roundels...

Time it takes to read: 6 min

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How to retarget users effectively to generate leads

Retargeting or Remarketing is a great tactic to generate leads. Many people believe that it’s only good for e-commerce companies however, when done well, it can be great for B2B...

Time it takes to read: 9 min

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How to write long-form content to improve SEO

For years there have been differing views on how to create the best type of content for search engine optimisation. While the weight has mostly been in short form’s corner,...

Time it takes to read: 7 min

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