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‘A moment’s insight is sometimes worth a life’s experience.’

The bolt thread provides insight from life inside a B2B marketing agency. Subject matter experts and guests fuel fresh ideas to help grow your company.

1. 5 ways to be human in B2B marketing

The distinction between B2B and B2C marketing still exists in many ways. There are clear differences between the needs of business leaders compared to individual consumers for most products and services.

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2. How much does an inbound marketing agency cost?

Inbound marketing is all about creating great content that delivers value to the customer. For inbound marketing to be a success, it takes commitment, strategy and resources to see effective results.

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3. How HubSpot works for your sales team

HubSpot Sales Hub is your sales team’s ultimate toolkit. It lets your sales team spend more time doing what they do best - selling. Here’s how HubSpot works for your sales team.

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4. 5 ways to optimise your page experience for the Google algorithm update

Each year Google releases updates to its algorithm to help users find the most relevant information they’re looking for. The updates change the way web pages are listed and highlighted in the organic search results for certain keywords.

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Showcasing your brand personality through social media

Picking the perfect Christmas jumper is crucial; the same can be said for showcasing your brand personality on social media.  Picking out the perfect Christmas jumper is an important task....

Time it takes to read: 4 min

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Make your customers the star of the show in 2021

Sausages wrapped in bacon – Pigs in Blankets – are the star of the Christmas spread. Some may even wonder why they are only saved for Christmas. Maybe that’s what...

Time it takes to read: 3 min

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Wrapping up 2020: How businesses can learn from Spotify’s flagship campaign

Since 2016, Spotify UK has released its fourth ‘Wrapped’ campaign. Wrapped gives listeners a personal rundown of their stats from the year including their top five artists, top five songs, favourite genres,...

Time it takes to read: 3 min

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What can businesses learn from PlayStation’s PS5 marketing campaign?

PlayStation marked the launch of its PS5 with a viral marketing campaign that took over London’s Underground. For 48 hours, PlayStation switched out some of the Tube’s original red roundels...

Time it takes to read: 6 min

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