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‘A moment’s insight is sometimes worth a life’s experience.’

The bolt thread provides insight from life inside a B2B marketing agency. Subject matter experts and guests fuel fresh ideas to help grow your company.

1. How to create 8 types of video for your business

2. Compare HubSpot and WordPress: Which CMS is better?

Choosing the right CMS is crucial for business growth and the efficiency of your operations. Find out how HubSpot and WordPress compare in this blog post.

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3. 5 ways to be human in B2B marketing

The distinction between B2B and B2C marketing still exists in many ways. There are clear differences between the needs of business leaders compared to individual consumers for most products and services.

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4. How much does an inbound marketing agency cost?

Inbound marketing is all about creating great content that delivers value to the customer. For inbound marketing to be a success, it takes commitment, strategy and resources to see effective results.

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Pantone picks two Colours of the Year 2021

What is Pantone Colour of the Year 2021? For those who don’t know, it’s a forecast of colour trends from Pantone for the year ahead.

Time it takes to read: 4 min

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How to create content for every stage of the buyer’s journey

There’s a reason it’s called the buyer’s journey. Customers don’t just purchase a product without any prior consideration. They go through a series of stages that leads them to the...

Time it takes to read: 7 min

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What exactly is high quality content?

Marketers tell you that to truly engage your audience you must create high quality content. Your content has to be relevant and valuable for users to interact with your brand....

Time it takes to read: 8 min

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4 phases of a winning content marketing funnel

Customers don’t just purchase a product straight away. If they did we’d all be out of a job! There are several stages of consideration customers go through before making a...

Time it takes to read: 7 min

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