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‘A moment’s insight is sometimes worth a life’s experience.’

The bolt thread provides insight from life inside a B2B marketing agency. Subject matter experts and guests fuel fresh ideas to help grow your company.

1. Pantone picks two Colours of the Year 2021

What is Pantone Colour of the Year 2021? For those who don’t know, it’s a forecast of colour trends from Pantone for the year ahead.

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2. How to create content for every stage of the buyer’s journey

There’s a reason it’s called the buyer’s journey. Customers don’t just purchase a product without any prior consideration. They go through a series of stages that leads them to the final purchase decision. Customers’ expectations are increasing and it’s important that you provide the information they need to make a...

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3. What exactly is high quality content?

Marketers tell you that to truly engage your audience you must create high quality content. Your content has to be relevant and valuable for users to interact with your brand. Your content must also be optimised for search engines. You want your content to be deemed high quality by Google...

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4. 4 phases of a winning content marketing funnel

Customers don’t just purchase a product straight away. If they did we’d all be out of a job! There are several stages of consideration customers go through before making a purchase decision. The content marketing funnel describes the phases in which potential customers are attracted to your product guided by...

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Wrapping up 2020: How businesses can learn from Spotify’s flagship campaign

Since 2016, Spotify UK has released its fourth ‘Wrapped’ campaign. Wrapped gives listeners a personal rundown of their stats from the year including their top five artists, top five songs, favourite genres,...

Time it takes to read: 3 min

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What can businesses learn from PlayStation’s PS5 marketing campaign?

PlayStation marked the launch of its PS5 with a viral marketing campaign that took over London’s Underground. For 48 hours, PlayStation switched out some of the Tube’s original red roundels...

Time it takes to read: 6 min

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How to retarget users effectively to generate leads

Retargeting or Remarketing is a great tactic to generate leads. Many people believe that it’s only good for e-commerce companies however, when done well, it can be great for B2B...

Time it takes to read: 9 min

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How to write long-form content to improve SEO

For years there have been differing views on how to create the best type of content for search engine optimisation. While the weight has mostly been in short form’s corner,...

Time it takes to read: 7 min

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