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‘A moment’s insight is sometimes worth a life’s experience.’

The bolt thread provides insight from life inside a B2B marketing agency. Subject matter experts and guests fuel fresh ideas to help grow your company.

1. 5 ways to optimise your page experience for the Google algorithm update

Each year Google releases updates to its algorithm to help users find the most relevant information they’re looking for. The updates change the way web pages are listed and highlighted in the organic search results for certain keywords.

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2. Happy birthday, bolt! Celebrating our second birthday

Happy second birthday, bolt! We take a look at some of the wonderful things we’ve achieved as an agency over the last two years.

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3. How to integrate content marketing and SEO

It’s time to drop the misconception that SEO and content marketing are two separate techniques. In reality, there’s a very strong relationship between content marketing and SEO. 

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4. 5 key takeaways from HubSpot’s Operations Hub webinars

With any new HubSpot product release, there’s a lot to learn, and Operations Hub is no exception. On 6th and 12th May 2021, HubSpot ran two webinars to deep dive into Operations Hub.

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How to create content for every stage of the buyer’s journey

There’s a reason it’s called the buyer’s journey. Customers don’t just purchase a product without any prior consideration. They go through a series of stages that leads them to the...

Time it takes to read: 7 min

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What exactly is high quality content?

Marketers tell you that to truly engage your audience you must create high quality content. Your content has to be relevant and valuable for users to interact with your brand....

Time it takes to read: 8 min

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4 phases of a winning content marketing funnel

Customers don’t just purchase a product straight away. If they did we’d all be out of a job! There are several stages of consideration customers go through before making a...

Time it takes to read: 7 min

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Go, team! How to support the new generation of creative talent

Most digital agencies these days are made up of young talent. Digital platforms are second nature to young people and they understand the influence the internet has on consumer behaviour....

Time it takes to read: 5 min

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