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‘A moment’s insight is sometimes worth a life’s experience.’

The bolt thread provides insight from life inside a B2B marketing agency. Subject matter experts and guests fuel fresh ideas to help grow your company.

1. Pantone picks two Colours of the Year 2021

What is Pantone Colour of the Year 2021? For those who don’t know, it’s a forecast of colour trends from Pantone for the year ahead.

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2. How to create content for every stage of the buyer’s journey

There’s a reason it’s called the buyer’s journey. Customers don’t just purchase a product without any prior consideration. They go through a series of stages that leads them to the final purchase decision. Customers’ expectations are increasing and it’s important that you provide the information they need to make a...

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3. What exactly is high quality content?

Marketers tell you that to truly engage your audience you must create high quality content. Your content has to be relevant and valuable for users to interact with your brand. Your content must also be optimised for search engines. You want your content to be deemed high quality by Google...

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4. 4 phases of a winning content marketing funnel

Customers don’t just purchase a product straight away. If they did we’d all be out of a job! There are several stages of consideration customers go through before making a purchase decision. The content marketing funnel describes the phases in which potential customers are attracted to your product guided by...

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Go, team! How to support the new generation of creative talent

Most digital agencies these days are made up of young talent. Digital platforms are second nature to young people and they understand the influence the internet has on consumer behaviour....

Time it takes to read: 5 min

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Three platforms to build momentum in 2021

With only a few days of 2020 left, it’s never too late to salvage the year and try out new platforms. Although businesses are taking a well-deserved break, now isn’t...

Time it takes to read: 3 min

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Showcasing your brand personality through social media

Picking the perfect Christmas jumper is crucial; the same can be said for showcasing your brand personality on social media.  Picking out the perfect Christmas jumper is an important task....

Time it takes to read: 4 min

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Make your customers the star of the show in 2021

Sausages wrapped in bacon – Pigs in Blankets – are the star of the Christmas spread. Some may even wonder why they are only saved for Christmas. Maybe that’s what...

Time it takes to read: 3 min

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