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Pro Environmental

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Popular among businesses in the food and beverage sector, Pro Environmental wanted to increase their profile and search engine ranking locally. With so much topical knowledge and expertise to offer, there was an opportunity to develop a digital strategy that establishes trust and authority among the target audience.

The project

  • Development
  • Branding
  • Marketing
  • Features
  • Website Design & Development
  • Content marketing
  • Videography
  • Branding
  • Content Marketing
  • SEO
  • Credits
  • Jamie Clifton
    Head of Strategy & Partnerships
  • Tom Wright
    HubSpot CRM & Development Executive
  • Tom Parkin
    Videographer
  • Thomas Coughlan
    Digital Marketing Executive
  • Laura Greenhalgh
    Content Executive
  • Hannah Benton
    Creative Lead

As a business operating in Kent, Pro Environmental wanted to generate brand awareness and drive website traffic from the local area and South East. We identified their niche target audience and implemented a local SEO strategy focused on ranking higher for the long-tail keywords: ‘Plastic recycling Kent’ and ‘Plastic recycling near me’. With location tools switched on, users searching for recycling, plastic and environmental services in their local area would be drawn to the relevance of Pro Environmental’s website.

The SEO and content strategies increased Pro Environmental’s ranking and traffic to site significantly. In three months, we had increased their search engine rank ability by over 20%. Due to the relevance, depth and quality of content created, users to their website increased by 248% in just one month. The local SEO tactics increased Pro Environmental’s Google page ranking from no ranking data to page one on Google for local searches in Kent and overall we saw a huge increase in traffic, and subsequently, conversions.

2

First page keywords from no ranking data

108%

Traffic increase y-o-y post website launch

366%

Increase in conversions y-o-y

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