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EFI: Inbound marketing strategy improves visibility and increases lead generation by 366%

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Efficient Frontiers International (EFI) are experts in operational efficiency and financial crime for major wholesale and challenger banking clients.

EFI came to bolt with the focus of improving strategic inbound marketing delivery to support their accelerated growth plan over a multi-year period.

The project

  • Development
  • Growth
  • Creative
  • HubSpot
  • Features
  • UX Design
  • Website Design & Development
  • Website Strategy
  • Landing Pages
  • Videography
  • Content Marketing
  • SEO
  • Branding
  • Graphic design
  • Animation
  • HubSpot CRM
  • Credits
  • Aleksandra Warburton
    Inbound Marketing Lead
  • Bale Taleski
    Development Lead
  • Danny Holt
    Digital Designer
  • Hannah Benton
    Creative Lead
  • James Coughlan
    Head of Operations
  • Jamie Clifton
    Head of Strategy & Partnerships
  • Laura Greenhalgh
    Content Executive
  • Thomas Coughlan
    Digital Marketing Executive
  • Tom Wright
    HubSpot CRM & Development Executive

EFI had many initial challenges that needed to be addressed including poor customer data, little visibility between marketing and sales, and an incoherent company message. EFI required an overhaul of the corporate website as their main asset to attract new clients, talent and investors.

To kick things off, we created a completely new website and collateral design that would reflect the EFI corporate identity whilst showing minimal risk. The new design would enable EFI to share more content online, attract new talent when posting jobs and run campaigns with more thought leadership. The outcome was a comprehensive and bold website that works for the whole company, not just sales and marketing.

We helped the EFI team develop a robust lead scoring system on HubSpot that would allow for seamless marketing to sales handover. With this new process came clearer visibility when new opportunities qualified into the company sales process, leaving marketing with much more attribution to success.

248%

increase in quarterly organic website sessions year-on-year

£3m

Over £3m in closed revenue attributed to campaigns with improved visibility

366%

increase in leads generated

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