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Clinical Services International: Increasing net new meetings through content marketing and ABM

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Clinical Services International is a world leader in the sourcing and management of quality, certified, commercially available medicines.

CSI approached bolt with a desire to improve brand awareness in the market and achieve ambitious early-stage growth.

The project

  • Development
  • Digital
  • Creative
  • Features
  • UX Design
  • Website Design & Development
  • Website Strategy
  • Landing Pages
  • Videography
  • Content Marketing
  • SEO
  • Branding
  • Graphic design
  • Animation
  • Virtual events
  • CRM
  • Credits
  • Aleksandra Warburton
    Inbound Marketing Lead
  • Bale Taleski
    Development Lead
  • Danny Holt
    Digital Designer
  • Hannah Benton
    Creative Lead
  • James Coughlan
    Head of Operations
  • Jamie Clifton
    Head of Strategy & Partnerships
  • Laura Greenhalgh
    Content Executive
  • Thomas Coughlan
    Digital Marketing Executive
  • Tom Parkin
    Videographer
  • Tom Wright
    HubSpot CRM & Development Executive

With Clinical Services International, the main challenge that we successfully overcame was maintaining consistency across all digital channels. When we began, CSI’s content including email marketing, blog posts and paid media was disjointed; it looked like it belonged to different companies.

The creative team at bolt headed up a brand refresh, with new brand guidelines implemented across all potential applications. Our development team rolled out the new look on a brand new corporate website built on Laravel, which provides a much-improved user experience underpinned by speed and security.

Once the website was completed, we executed strategic, engaging content marketing campaigns for a global audience of medical professionals. We focused on building awareness and expansion of existing enterprise accounts that have the potential for growth.

We continue to support CSI with year on year growth, finding key hires and most importantly, maturing their inbound sales and marketing at a crucial moment to become a progressive, agile experience.

386%

increase in net new website visitors over a 6 month period

4.4%

meeting conversion rate

59%

client feedback response rate

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