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Creating videos for your business

How to create 8 types of video for your business

Written by Laura Greenhalgh
Posted on 19 Oct 2021
Time it takes to read: 4 mins

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Become a video marketing pro with our top tips for B2B video content creation.

Video is an excellent B2B marketing tool for lead generation and brand awareness, with 93% of marketers saying that video is an important part of their marketing strategy.

Video is an exciting opportunity to tell compelling stories about your brand. We show you how to create 8 types of video for your business to help you engage prospects, delight customers and improve ROI.

  1. Explainer videos
  2. Product demo videos
  3. Testimonial videos
  4. Behind the scenes videos
  5. Company culture videos
  6. How-to videos
  7. Sales pitch videos
  8. Webinar videos

1. Explainer videos

Explainer videos are a clear, concise and engaging video type that explain your brand, product or service. 

2. Product demo videos

Product demo videos show your customers how effective your product really is, rather than just telling them about it you can show the product in action.

3. Testimonial videos

Testimonial videos show how well trusted your brand, products or services are by your customers.

4. Behind the scenes videos

Add a personal touch to your brand's image with behind the scenes videos of your products and services.

5. Company culture videos

Company culture videos give your audience an inside look at what it's like to work at your company. They show off your values, passions and personality.

6. How-to videos

How-to, tutorial or demonstration videos give your viewers a clear and easy explanation of how to use your product or service.

7. Sales pitch videos

Sales pitch videos spark viewers' interest in your company and open up exciting conversations. They should be short, sharp and engaging. 

8. Webinar videos

Webinars perform best when paired with video. They're educational, engaging and encourage your viewers to get involved.

Now that you know the 8 types of video for B2B marketers, you can implement them into your marketing strategy to increase reach and revenue. With a strong video marketing strategy that’s authentic, shows your brand personality, and engages your audience, you can attract, engage and delight your prospects and customers.

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