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How HubSpot works for your sales team

Written by Laura Greenhalgh
Posted on 30 Jun 2021
Time it takes to read: 5 mins

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HubSpot Sales Hub is your sales team’s ultimate toolkit. It equips your team with the potential to start conversations with prospects, nurture relationships and manage your sales pipeline. 

Your sales team has likely tried and tested many sales tools that have done very little to benefit you. A lot of systems are difficult and counter-productive. At a time where buyer expectations are increasing, trying to configure challenging systems can bring huge pressure to your company.

Sales Hub is a powerful and easy CRM. It eliminates friction by bringing your tools, data and apps together on one, easy-to-use platform. Sales Hub lets your sales team spend more time doing what they do best — selling. Here’s how HubSpot works for your sales team.

 

     1. Data at your fingertips

HubSpot gives your sales team complete visibility of your data. The platform allows you to easily see which tools and strategies are generating the best results. You can quickly import all of your data from your existing systems, which HubSpot will deduplicate and clean up for you.

You can bring in your contacts, companies, deals, tickets, and more all at once. HubSpot will automatically populate data from its database, all you have to do is input a prospect’s email address. Spend less time organising your data and more time nurturing your customer relationships. 

 

     2. Better reporting and insights

With real data comes real accuracy. Sales Hub provides powerful reporting capabilities so your sales team can gain in-depth insights into your data. Build custom reports or use them out of the box so you can track and analyse your sales metrics. HubSpot uses the data in your CRM so your reports are completely reflective of your sales processes and pipelines.

You can easily customise deals pipelines with automation. HubSpot gives you access to up to the minute deals data, waterfall reporting, and change history, so you’re able to find areas of opportunity and keep up with adjustments. At a glance, you can find deals, dates, and pipeline stages; no need to spend hours gathering data from disparate systems.

 

     3. Improve team and deal productivity

Sales Hub allows you to review your performance and spot areas for improvement when it comes to productivity. You can see how many calls, emails and meetings are happening in your pipeline. Check out how long it’s taking your customers to get back to you, and how well you’re using your sales collateral and marketing assets. You can use automation to reduce the amount of time you’re spending on admin tasks so you can focus your time on selling.

Sales Hub can improve more than your sales team’s productivity. It can improve the productivity of your deals too. You can identify blocks in your sales experience so you can speed up the time it takes to close a deal. Look at who is closing deals on time and why others may be taking longer. HubSpot enables you to improve your customer experience so you become easier to buy from. 

 

     4. Seamlessly communicate with your wider team

Being able to communicate seamlessly with your wider team can help you nurture your prospects and customers. The platform is designed to help your sales, marketing, service and operations teams work together. You can make sure you’re all on the same page and maintain a consistent customer experience.

Reassign conversations to your team members so you can pick up where another left off with a customer. You’ll know who said what and when so you know exactly which information the customer has received and what to do next. If a lead isn’t ready to buy yet, you can pass them back to your marketing team to nurture.

 

     5. Better forecasting accuracy

With a solid pipeline and process, you can accurately forecast in HubSpot. Use the data in your CRM to forecast the revenue you’ll generate from deals in your pipeline. The forecast tool can help your team keep track of your progress towards your goals. You can adjust your forecast based on your knowledge of deals so you know where you are in your sales process.

Share your forecast with reps and stakeholders so everyone is working towards the same goals. You can submit forecasts for the month or quarter to give your stakeholders an estimate of how much you predict you’ll close in that time period. This way, you all have full visibility of your sales pipeline, deals and goals.

These 5 benefits of HubSpot Sales Hub will make your sales team fall in love with CRM all over again. As a HubSpot Partner, bolt can help you get the most value from HubSpot. Our team of experts ensure your platform is built around your team, processes and goals. We provide the support you need to make sure HubSpot really works for your sales team.

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