Traditionally, marketing tactics focus on a wide sales funnel, are difficult to manage and tough to keep everything moving forward. Account based marketing is targeted and, when executed correctly, is effective when going after dream tier 1 prospective clients.
Launching an ABM strategy will align your sales and marketing teams to ensure you appeal to ideal client profiles. ABM is ideal for B2B companies that have longer sales processes and find decision makers hard to reach.
a list of target accounts and an ecosystem of contacts
where to start first depending on industry, company size and strategic factors
based on the structure of the accounts and the roles per account
engaging, relevant, inspiring content focused on the pain points of the company
via the right channels at the right time depending on the target account and roles
what has worked, the lessons learned and plan continuous improvements.
You’re a great fit for account based marketing if: